How to fix attribution setting discrepancies in Facebook Ads data

How to fix attribution setting discrepancies in Facebook Ads data

In early 2021, Facebook made significant changes to its attribution settings. These changes can sometimes cause discrepancies when reporting Facebook Ads data in Windsor.ai, particularly regarding how conversions are tracked and attributed across different channels.

These discrepancies often occur at the query level within Windsor.ai’s platform, so it’s important to update each affected query individually. Follow the steps below to ensure your queries use the correct attribution settings.

Steps to Update the Conversion Attribution Setting in Windsor.ai:  

  1. For Looker Studio


  • Select the data source added and go to the Edit connection view to adjust the attribution model. Click on the Allow OPTIONAL boxes to be able to access and edit them at the report level if needed.


2. For other destinations (Powerbi, Database destinations)

  • Set up the queries at https://onboard.windsor.ai/ In Step 1 you can configure attribution windows at account level if needed (Image 1). In Step 2 you can do that at query level using the Options (Image 2).

Image1 


Image2

Example of query : https://connectors.windsor.ai/facebook?api_key=xxxxxxxx&date_preset=last_30d&fields=account_name,campaign,clicks,datasource,date,source,spend&options={"facebook":{"use_unified_attribution_setting":"true","attribution_window":"7d_view,1d_ev"}}&_renderer=powerbi


By following these steps, you can ensure that your Facebook Ads data is accurately reported and aligned with the current attribution settings, preventing discrepancies in your analysis.


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