How to report data integrity issues

How to report data integrity issues

For us to help you speed up your support experience please follow the steps outlined below.

Before reporting any issue please make sure that the metrics and dimensions you compare in our connectors versus your platform are exactly the same ones (e.g. some users compare URL clicks against clicks).
The combination of fields also matters: Do make sure that for example you do not compare source/medium, users, date in our connector with sources/medium, users in Google Analytics 4 as the data will be different.

When reporting an issue it helps us a lot if you submit it in the following format
Description of the issue
      e.g. My Looker Studio Facebook Ads dashboard (insert link to dashboard) is showing me incorrect numbers: I'm expecting 1025 clicks for the date ranged of 1/10/2023 to 7/10/2023 but I'm seeing 1200 instead.
Actual result
      e.g. Open dashboard (insert link to dashboard) and go to page 2 and the amount of clicks is 1025 for the date range 1/10/2023 to 7/10/2023 
Expected result
      e.g. See attached screenshot from Facebook Ads business manager for the same date range. (Important: Include time range in the screenshot, the account id or account name and the relevant metrics). Sample screenshot

Sample screenshot to report data integrity issue

Data source specific information
Google Sheets and Looker Studio:
Do share the Google Sheet or Looker Studio Dashboard with and provide edit access so that we can quickly investigate the issue.
Power BI, Excel and database destinations (BigQuery, Snowflake, Azure SQL, Amazon S3, MySQL, PostgreSQL):
Make sure to include the connector URL in the description of the issue so that we are quick in reproducing and solving it for you.

    • Related Articles

    • Potential discrepancies in Facebook data

      Total Reach The total reach metric may not always be the exact sum of organic and paid reach metrics due to the independent calculation of unique impressions. is unable to resolve this discrepancy. Unique Metrics Unique metrics, such as ...
    • Addressing Data Discrepancies in Google Analytics 4: Misunderstandings and Solutions

      Addressing Data Discrepancies in Google Analytics 4: Misunderstandings and Solutions A significant portion of the support tickets we receive is related to what users perceive as "data discrepancies" in Google Analytics 4 (GA4) data. It's essential to ...
    • Where can I see the Data Sources I'm using

      To get a view of the data sources you have currently connected to your Account. 1. Log in to 2. Go to Preview and Destination 3. Click on the "Select Data Source" field to quickly review the data sources in use. ...
    • How to remove a data source from my Account

      Step-by-Step Guide: Log in to Your Account Once logged in, stay on the 'Add Data' step. This area lists all the data sources we support. Identify the Data Source to Remove and click on it. Once clicked you will ...
    • Facebook Ads Custom Conversions Troubleshooting

      Facebook Ads custom conversions enable you to define custom parameters for tracking events on the web, including specifying what Facebook Ads considers a "conversion." The Facebook Marketing API treats these as actions. includes a custom ...