Potential discrepancies in Facebook data

Potential discrepancies in Facebook data

Total Reach

The total reach metric may not always be the exact sum of organic and paid reach metrics due to the independent calculation of unique impressions. Windsor.ai is unable to resolve this discrepancy.

Unique Metrics

Unique metrics, such as reach in Facebook Insights, are calculated based on 1-day, 7-day, or 28-day date ranges. If you calculate the total reach by splitting it into daily values for 7 days and then adding them together, it will not match the 7-day result. This is because the daily values count users multiple times if they visit on multiple days, whereas the weekly calculation does not.

To address this issue:

  1. Avoid adding up daily values when comparing data to Facebook Insights.
  2. Verify the correct values in the Export Report when making comparisons.

No data 

    "data": []

If not data is returned from the Facebook connector please check that you have spending data for the queried time period.

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