Facebook Ads
How to fix attribution setting discrepancies in Facebook Ads data
In early 2021, Facebook made significant changes to its attribution settings. These changes can sometimes cause discrepancies when reporting Facebook Ads data in Windsor.ai, particularly regarding how conversions are tracked and attributed across ...
Resetting or removing Facebook connector authentications
Resetting your Windsor.ai business integrations on Facebook can resolve various permissions and authentication issues. This guide will walk you through the steps to reset the Facebook business integrations for the data sources listed below. The table ...
Facebook Ads Custom Conversions Troubleshooting
Facebook Ads custom conversions enable you to define custom parameters for tracking events on the web, including specifying what Facebook Ads considers a "conversion." The Facebook Marketing API treats these as actions. Windsor.ai includes a custom ...
Potential discrepancies in Facebook data
Total Reach The total reach metric may not always be the exact sum of organic and paid reach metrics due to the independent calculation of unique impressions. Windsor.ai is unable to resolve this discrepancy. Unique Metrics Unique metrics, such as ...